All Posts

A Startup Founder’s Guide to Managing Conflicts

Early Stages
Jul 17
/
5 min read

Sales Mirroring: An Overlooked But Effective Marketing Strategy

Apr 13
/
Scaling & Growth
/
9 min read
A person's hand reaching towards a circular mirror, creating a reflection, in a black and white photograph.

Competitive Advantage: What It Is And Why You Should Care About It

Apr 13
/
Scaling & Growth
/
12 min read
A businessman drawing an upward trend on a bar graph, symbolizing growth and success, on a gray background.

Product Drops: How It Works and Why you Should Care About It

Apr 3
/
Scaling & Growth
/
8 min read
Illustration of a variety of items including a red winter jacket, a gold gown, a set of colorful square cards, and blue headphones, all set against a black background with sparkling stars and branded with "Epirus Ventures".

Product Life Cycle; What It Is, Why It Is Important And All 4 Stages Explained

Mar 27
/
Scaling & Growth
/
17 min read
Product Life Cycle diagram showcasing four stages: Introduction, Growth, Maturity, and Decline, represented by colored shapes on a black background.

Product Life Cycle Management: History, Benefits, and How to Measure it

Mar 27
/
Scaling & Growth
/
12 min read
Illustration of two people with laptops surrounded by arrows and gears, signifying a workflow or process, featuring icons of a clock, a light bulb, and a package.

Company Culture: Types and Impact On Growth and Performance Of Your Company

Mar 25
/
People & Culture
/
8 min read
Diverse team in a modern office environment joining hands in a display of unity and teamwork.

Performance Management for Startups

Mar 20
/
Scaling & Growth
/
6 min read
Notepad displaying "Performance Management" text surrounded by charts and a marker, representing business analysis and strategy.

5 Strategies That Will Help You Better at Business Negotiations

Mar 20
/
People & Culture
/
16 min read
Women of color collaborating in a modern conference room with laptops, discussing business strategy.

Color Psychology: What it is and how to apply it in business branding

Mar 20
/
Scaling & Growth
/
8 min read
Abstract painting featuring colorful splashes of pink, gold, purple, and red paint on a white background.

How To Build Your Brand On Instagram and Why You Should

Mar 20
/
Scaling & Growth
/
9 min read
Instagram logo icons on a beige background, featuring a large and small version with a gradient design.

Startup Branding - Tips On How To Build A Brand That Sells Itself

Mar 10
/
Early Stages
/
6 min read
Office desk with coffee cup, glasses, notepad displaying "Brand Identity" and laptop, symbolizing business branding essentials.

Programmatic SEO - What It Is And How To Use It to Scaleup Your Business

Mar 10
/
Scaling & Growth
/
9 minutes read
Hand holding a glowing holographic graph with an upward trend on a dark background, representing business growth and success.

Net Promoter Score - What it is and WhyYou Should Care About it

Mar 10
/
Scaling & Growth
/
10 minutes read
We Hear You" message on a monochrome banner background, emphasizing communication and empathy.

Are You Thinking of Where To Start A Startup? Then Consider These 10 Countries

Feb 28
/
Early Stages
/
26 min read
Top 10 countries to found your startup, modern skyscrapers background
featured posts

Do you want to know if your business is growing? Then check out these 18 metrics

Sep 8
/
11 min read
Analytics dashboard displaying user metrics such as load time, page views, bounce rate, session length, and page views per session over the last 7 days, using median calculations.

Proven Ways to Discover your next Business Idea

Sep 2
/
6 min read
Man standing on a red pedestal in a cityscape, looking into the distance with binoculars, symbolizing business forecasting and future vision.

A Startup’s Guide To Being Competitive: How Entrepreneurs Can Stack The Odds In Their Favor

Aug 9
/
7 min read
Black and white photo of a chessboard with two knight pieces facing each other, one black and one white, symbolizing strategy and competition.
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authors

Alexandros Christidis

Founder & CEO

Iniobong Uyah

Content Strategist & Copywriter

Mfonobong Uyah

Dopse Jeremiah

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