This is a marketing model that recognizes the different stages which buyers go through prior to making a purchase

The practice of sharing your content, such as blog posts, whitepapers, infographics or images, with other websites or platforms to help you reach a larger audience.

A type of marketing strategy in which a business communicates directly with individual consumers using a variety of strategies like email marketing, rather than using intermediaries such as wholesalers or retailers.

Offer advantage is realised when a business offers a product that stands out from those of its competitors by providing better features or increased benefits.

Cost of Goods Sold (COGS) is a term used to describe the direct expenses incurred in producing or acquiring goods that are sold by a business

Reason or concept for which a product or service or an entire brand is preferred over another.

Multilevel marketing is a business sales model where sales representatives receive commission based on the value of their sales, or the sales of other representatives who they introduce into the business.

Someone who uses or benefits from a product or service whether directly or indirectly.

A customer journey is the series of steps or stages that a customer goes through when interacting with a business, from initial awareness and consideration of the product or service, to the final purchase and ongoing support.

Market segmentation is the process of dividing a market into smaller groups of consumers who share common needs or characteristics, allowing businesses to better understand and target their specific preferences and behaviors.

Validation refers to the process of testing and verifying that a product, service, or idea meets the needs and expectations of its intended audience

Customer pain points refer to specific problems, difficulties, or challenges that customers encounter while trying to achieve their goals or fulfill their needs. Identifying and addressing customer pain points is critical for businesses to improve customer satisfaction and retention, and ultimately increase sales and revenue.

A way for businesses to test different versions of their website, marketing materials, or products to see which one performs better. They'll create two versions (A and B) and show them to different groups of people. Then, they'll compare the results to see which version was more successful.

A visual representation of the customer journey from initial awareness of a product or service to making a purchase. It is typically divided into several stages, including awareness, interest, consideration, and action, and can be used to guide marketing and sales efforts.

A buyer persona is a fictional representation of a company's ideal customer, based on research and data about their demographics, behavior patterns, motivations, goals, and pain points. It helps businesses understand who their target audience is, what they need and want, and how they make purchasing decisions.

Search engine marketing is the process of improving your website's visibility in search engine results pages through advertising and optimization techniques.

This marketing strategy aims to create a buzz around the product or service that spreads quickly and exponentially through word of mouth, social media sharing, and other forms of online communication. It is called "viral" because, like a virus, the marketing message spreads rapidly and without the need for significant additional effort once it is released into the target market.

Pay Per Click is a popular marketing option where a company or business sets up an advert on a website or search engine and pays a particular amount of money every time someone clicks on the advert.

Branding encompasses all aspects of a company's image and reputation, including its values, messaging, customer experience, and marketing efforts