Beachhead Strategy

The term "beachhead strategy" comes from military terminology, where it refers to establishing a secure position on enemy territory from which further advances can be made.

In a business context, the beachhead strategy refers to the process of entering a new market by focusing on a small, well-defined segment or geographic area in order to establish a strong presence before expanding to other markets or regions.

Overall, the beachhead strategy is a way for companies to manage risk, reduce costs, and optimize resources by focusing on a specific market segment before expanding into a broader market.